Cannes Film Festival 2017 Wrap-Up (CNN Style x gallereplay)
Perhaps you saw them across your social media feeds – our cinemagraphs of the 70th Cannes Film Festival in collaboration with CNN Style! Although the festivities have come to an end, the gallereplay team is still basking in the afterglow. Read more about our experiences.
Spreading the Medium
The Cannes Film Festival is one of the biggest media events of the year. The annual festivities attract many celebrities and receive a great deal of press coverage. Our partnership with CNN Style around this year’s festival, presented the perfect opportunity for us to spread the medium to a broader audience!
From Video Footage to Cinemagraphs
The CNN Style team was on location throughout the duration of the festival, capturing footage of interviews and striking red carpets moments, which was then sent to gallereplay. The challenge was to craft these videos into captivating cinemagraphs!
The Transformation
The post-production process was the perfect opportunity for the gallereplay co-founders to put their knowledge and expertise into practise! It was definitely a battle against time, but Lydia and Marco managed to create a series of engaging cinemagraphs.
“It was definitely a nice creative challenge for us, because we never knew what footage we would receive. At the end it was satisfying to see what we created!”
– Lydia Dietsch / Co-Founder, gallereplay
The transformation from video footage to living photos!
Reactions on Social Media
The final cinemagraphs were then published on both CNN’s and gallereplay’s social media channels and website. How did digital audiences respond to the cinemagraphs on social media? The Cannes 2017 cinemagraphs triggered many different reactions. Some people were left confused, while others experienced the cinemagraphs as “funny” or “fascinating”!
“It was nice to see people coming in touch with cinemagraphs for the first time. Some of the people were a little confused, others surprised!”
– Lydia Dietsch / Co-Founder, gallereplay
Here’s a compilation of some of the cinemagraphs we’ve created:
Charlize Theron during the Chopard Trophy Awards.
Moonlight actress Naomie Harris during the interview with CNN Style.
Nicole Kidman striking on the Cannes red carpet!
Altogether, the collaboration with CNN Style gave us not only the opportunity to spread the word about the medium, but also a chance to convince more people of its unique and memorable qualities!
Are you interested in a similar project? Check out our custom creation page and tell us about your needs!
