Buenos Aires is famous for its great steak, mate tea and tango dancing. Cinemagraph artist Marcos Valle captures many of these Argentine traditions in his work. Find out why his local approach has a global appeal.
Where do you draw your inspiration?
My inspiration comes from everyday actions. I try to keep it simple. I do note some ideas but most of them arise from daily activity. Maybe my way of looking at things also changed since I started filming cinemagraphs, I see them everywhere now!
A few weeks ago, I went to Sydney to visit my brother and had time to shoot some very different cinemagraphs than the ones I’ve been filming here in Buenos Aires. Instead of everyday action close-ups, I tried to immerse myself in the world of landscapes, beaches and the city. There are more of those coming soon to gallereplay’s collection!
How do you execute your cinemagraphs?
I try to keep it simple, so I only use my camera and tripod. No artificial lighting or shooting in studios. I prefer to shoot something that is actually happening instead of staging a scene. I like the idea of capturing and sharing a moment that (for those who weren’t there to witness it) never happened.
“I like the idea of capturing and sharing a moment that (for those who weren’t there to witness it) never happened.”
– Marcos Valle
There are two things I believe my cinemagraphs must have: first, natural light. Second, the contrast between something that normally moves but is static, and a subtle movement that brings the photo to life.
How much is your work influenced by life in Argentina?
My work is definitely influenced by the local culture, as I film in many gatherings where there are a lot of Argentinian habits involved like mate, asado, and cordero. I am actually really interested in filming these type of cinemagraphs, as I believe they give a unique and personal touch.
How did you become interested in creating cinemagraphs?
Well, I can tell you about how cinemagraphs caught my attention. The very first one I saw was during an internship at the architecture university of Madrid, Spain.
I had been a long-time photography enthusiast, but always felt there was something missing and I didn’t know what…until the first time I saw a cinemagraph by Julien Douvier! I actually stared at it for several minutes. That was it! The beauty of a still combined with a subtle movement to bring the photo alive – awesome!
How did you grow from being an admirer, to a creator of cinemagraphs?
As soon as I stopped staring at the first one, I googled “How to create a cinemagraph.” Luckily for me, the guy in the tutorial I found used Photoshop, which I’ve been using for several years. So I started looking for GoPro videos I had from a Europe trip, which could work…
After trying to create different ones, I understood several ways to get the perfect loop and managed to upload six cinemagraphs from those old videos to my Behance account. They are still hanging out there, haha! And that’s where gallereplay contacted me to be part of the team, which motivated me to start filming every week to create much more powerful cinemagraphs.
For more of Marcos’ cinemagraphs, check out his gallereplay profile page!